The Digital Enterprise Imperative
Author: Sonia Eland
Explosive growth in the number of networked mobile smart devices is increasing users’ expectations for anytime, anywhere connection to family, friends, businesses and places of work. People expect to be able to shop, pay bills, research products and services and connect with colleagues at the office via digital channels every day.
To fulfil these expectations and stay relevant in today’s digital world, businesses need to become ‘digital enterprises’. They can do this by reducing reliance on rigid internal ICT system development and connecting with an open ecosystem of external suppliers to take advantage of fast, agile and cost-effective ICT technology. They have to give up control in order to regain control. The ecosystem will create the control.
Download the Digital Enterprise Imperative paper to read our point of view on how businesses need to become ‘digital enterprises’ in order to stay relevant in today’s digital world.
Becoming a Digital Enterprise
Business owners need to scrutinise their digital offerings with the following questions in mind: Can your customers move seamlessly between face-to-face and digital channels? Is your business equipped to attract customers who are dissatisfied with your competitors’ services? Can you capture the right kind of data about customer purchases to be able to monitor changing consumer preferences? Are you taking advantage of the selling tools available through social media platforms?
Think Big, Start Small
Businesses can adopt a bi-modal model of digital enterprise transformation whereby they execute some ICT functions using new, agile digital systems while the rest of the business transforms to the updated processes. They can then set a target date at which the two modes of operation will meet.
Consumer/citizen-centric disruptions are forcing organisations and governments to change business models or risk irrelevance. There is a need to exploit digital: mobile, cloud, big data, social to let the 'outside in'.