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From patient to customer: the future of healthcare sustainability

Is it possible to consider a patient as a customer? Byron Phillips, Senior Principal Industry Strategist, posits that Customer Relationship Management (CRM) is not only applicable to customer or patient satisfaction, but some of the deepest issues that we have in healthcare.

Watch as Byron explains why we should look to other industries when it comes to improving healthcare outcomes.

Benefits that have been realised through DXC's CRM approach, include:

  • A 50% improvement in capacity in a client's outpatients department
  • A 23% reduction in the number of ED visits by customers with chronic disease
  • A 36% reduction in the total cost of care of chronic disease customers.

Read Pulse+IT Magazine's take on this presentation in the article HiNZ 2017: DXC applies CRM to customer-centric population health.

To learn more about DXC's Health360, download flyer, or visit the Health360 web page

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