Digital Supply Chain: Accelerate, Automate and Orchestrate Media Production
The digital TV industry is undergoing a major transformation.
Organization are moving to an IT-based operation and Internet-based business and adopting cloud services functionalities supported by a full Internet protocol (IP)-based infrastructure. The digital TV revolution needs new “native digital” products, reshaped business models and innovative operating models. And it needs the technologies that enable it.
Today’s enterprises must move current production activities into a fully IP-based production model, enabling interoperability and scalability. By adopting a digital media content production platform, broadcasters and service providers have the unique opportunity to create a single, scalable, product-agnostic infrastructure.
This transformation can be extended from content ingest to every aspect of editing and production — and across video contribution and distribution networks to provide a wide offering on customer devices. By introducing IP production islands into existing infrastructures, organizations can enable a smooth transformation – progressively, with minimal disruption.
The shift from a centralized production supply chain to a media corporate concept – with products becoming “native digital” – means functions must be distributed. This virtualization of content production enables interoperability of tasks and provides governance and collaboration for geographically distributed teams.
The industry must leverage a cloud media platform to manage this evolution and address future needs. This approach accommodates all technology parameters and offers the flexibility necessary to address geographic and service expansion through measures such as TV Everywhere.