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      The last 10 to 15 years has been quite the journey for the retail industry. It has evolved, grown and matured painfully and powerfully amidst a new kind of customer whose preference continues to shape this transformation, this journey and story– to which there is no end. DXC helps retailers transform internally and externally to meet an ever-evolving kind of demand and build an unprecedented customer experience to ensure the journey for our customers continues on into the future.

      Watch the video here:

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      Retail go to market video

      Pursue agile innovation to create a true digital customer experience.

      The DXC Innovation Model maps technology-driven innovation across five stages of market adoption, beginning with research and development (R&D) and continuing through late adoption. Learn more.

      In TotalRetail, DXC's Subroto Mukerji, vice president and general manager of diversified industries, discusses how digital strategies are being used to revitalize the in-store retail experience.

      Connect with our experts to see how we can help you transform your business with next-gen technology and business solutions.

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      Our services help our clients create the new retail value paradigm, where the physical store is just one of the channels through which goods, services and experiences are sold.

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