Interaction to revenue
A mobility-based business transformation program offers tremendous benefits for retailers and consumer industries. It provides new ways to change consumer expectations while building brand loyalty.
You can open up any industry publication, website, or blog and find a variety of opinions, forecasts, ideas, and trends concerning mobility. There is no one right answer to the question, “How should we best handle mobile opportunities?”
What works in grocery is unlikely to be the same as for a specialty retailer. Similarly, successful mobile deployments in a high-end beauty cosmetics company may not be ideal for value-brand cosmetics. These statements hold true for consumer, partner, and enterprise mobile opportunities.
Most companies are struggling to successfully integrate mobility into their organizations. Most now understand that mobility is a constantly changing environment. Adding to this uncertainty, it may also be difficult to quantify the return on mobile investments in terms of capital and human investments.
Enterprise mobility is about a fundamental change in the way you do business, as a consumer and associate—mobility is the new interaction model
Enterprises should understand the transformational nature of mobility. It fundamentally changes consumer expectations about engaging with your brand and can provide innovative ways to operate your enterprise. Read our white paper, "Interaction to revenue: Build a mobile enterprise in consumer industries and retail organizations," to learn how to bring mobility-based business transformation to your business.
