Digital Transformation strategies to revitalize the in-store experience
Despite the retail industry’s prominent position in the economy, traditional brick-and-mortal retailers are under a pressure unlike any other industry to digitally transform their businesses. With retailers that are “e-commerce only” already successfully disrupting this old-line industry, traditional retailers can no longer afford to do “business as usual.”
In the digital world, the physical store is just one of many channels through which goods, services and experiences are sold. Brands that hope to thrive must invest in new technologies and provide personalized shopping experiences that transcend consumers’ expectations.
To gain a better understanding of the impact of analytics across the full customer journey — and investigate how retailers will use data and prepare themselves to meet the changing retail landscape — DXC Technology recently sponsored the IDC InfoBrief “Digital Transformation Boosts Retail Customer Experience.”
The focused survey of 62 C-level respondents at leading North American retail companies suggests that while stores are strategic assets for digital transformation (DX), and support the critical path to purchase, they're no longer the final stop on the purchasing journey.