Digital Retail & Consumer: Brand Affinity Through Customer Centricity
To move ahead, retailers need to take two important steps. First, they need to create consumer experiences that powerfully drive brand affinity. Second, they must drive more sophisticated benefits from procurement, supply chain and order management, even as they continue to invest in these systems. Retailers who succeed in this next round of digital transformation should enjoy big advantages over their slower, less-savvy competitors.
Read an excerpt below or register to download the position paper.
OMNICHANNEL ENGAGEMENT AND OPERATIONAL EFFICIENCY
Over the past few years, retailers have consistently invested in digital technologies and strategies for marketing, operations, supply chain and other critical business areas. Now these retailers, like any good investor, are looking for their payouts.
These payouts should come in the form of transforming the supply chain. Making more, and better, decisions driven by data. And ultimately, creating an omnichannel consumer experience: a single view for consumers to experience a brand, regardless of whether the consumer is shopping in a physical store, visiting a website, using a mobile app or any other digital retail platform that engineers may develop in the future.
To gain these benefits, retailers now need to make two main moves. First, they need to create consumer experiences for brand affinity. Second, they need to accelerate their move to digital systems for procurement, order management and supply chain.
Omnichannel engagement will allow consumers to enjoy seamless, consistent and relevant experiences across all of a retailer’s touchpoints. But to truly succeed, retailers also need to transform a part of their business that most consumers never see – their operations.
Download the complete position paper to learn:
- Five key issues retailers need to address to reap the full benefits of superior omnichannel engagement
- The four core elements of consumer-focused analytics that every 21st century retailer needs
- The three main elements of “secure consumer trust”