It’s time to stop thinking about disruption as a future possibility and start planning how to thrive in the new digital‑driven economy.

We’ve heard a lot about transformation over the past decade. Digital has proven it can open new markets and opportunities – but what does it mean to enterprises in Northern Europe already struggling to deliver existing services to meet current customer demands?

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Uncover the insights and views on this challenge from over 500 business and IT decision makers across enterprises in Northern Europe.

Download the study now

Download

Uncover the insights and views on this challenge from over 500 business and IT decision makers across enterprises in Northern Europe.

Download the study now

Watch this snapshot of insights on our key findings...

Where do you place your organization on the digital transformation journey? Are you moving fast enough?
Is your entire workforce on the road with you?

Of the many insights uncovered throughout the research,
several key findings were revealed:

New revenue streams

states market alterations mean new fields of revenue streams must be found to ensure a healthy and growing business.

67%

of asked all respondents to provide their perception on digital transformation given two options. Surprisingly, 21% replied digital transformation is about replacing old technologies with new, which resulted in they were screened out from the research. This indicates there remain to be a comprehensive understanding of what digital transformation is among corporations in Northern Europe.

Call for digital marketing capabilities

40%

of respondents said their organizations lack the ability to apply a digital customer experience and omnichannel approach, and four out of ten said digital tools and marketing efforts are not aligned and utilized to support the brand strategy.

Executive leadership is critical to digital transformation success

Lack of leadership capabilities in the organization is mentioned as key obstacle for succeeding with digital projects. Executives must set a clear digital agenda to ensure the rest of the organization emphasize and embrace digital change.

Job market set for disruption

67%

states they are looking for new digital competencies to their organizations now or in the near future. It adds a massive pressure on the job market.

New revenue streams

states market alterations mean new fields of revenue streams must be found to ensure a healthy and growing business.

67%

of asked all respondents to provide their perception on digital transformation given two options. Surprisingly, 21% replied digital transformation is about replacing old technologies with new, which resulted in they were screened out from the research. This indicates there remain to be a comprehensive understanding of what digital transformation is among corporations in Northern Europe.

Call for digital marketing capabilities

40%

of respondents said their organizations lack the ability to apply a digital customer experience and omnichannel approach, and four out of ten said digital tools and marketing efforts are not aligned and utilized to support the brand strategy.

Executive leadership is critical to digital transformation success

Lack of leadership capabilities in the organization is mentioned as key obstacle for succeeding with digital projects. Executives must set a clear digital agenda to ensure the rest of the organization emphasize and embrace digital change.

Job market set for disruption

67%

states they are looking for new digital competencies to their organizations now or in the near future. It adds a massive pressure on the job market.

Thrive beyond disruption

"We live in the era of digital transformation. As we are getting closer to enter a new decade, the past one has shown us how real the concept of disruption has become. New digital-only companies have shaken traditional business models, and it is only a matter of time before today’s concepts transform every industry. It’s time to stop thinking about disruption as a future possibility and start planning how to thrive in the new digital-driven economy.

Beyond disruption is not a target; it’s a new paradigm for operational excellence and new business creation. It is opening new markets, disrupting existing ones and the pace of change will only continue to accelerate.

I encourage you to consider the eight recommendations in this study to help you thrive during and beyond this disruption. Whether it’s ensuring a holistic approach to digital, preparing for workforce transformation or partnering to achieve scale, now is the time to transform, modernize and thrive.

- Jørgen Jakobsen, Vice President
DXC Technology Northern Europe



Start your transformation now

About DXC Technology

DXC Technology, the world’s leading independent, end-to-end IT services company, manages and modernizes mission-critical systems, integrating them with new digital solutions to produce better business outcomes. The company’s global reach and talent, innovation platforms, technology independence and extensive partner network enable more than 6,000 private- and public-sector customers in 70 countries to thrive on change.

For more information, visit www.dxc.technology.

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