Get more from your marketing investment
When does a marketing engagement become a sales process? The transition is often unclear, and invisible to your customers. With Microsoft Dynamics 365 Marketing, you can plan, design and implement effective multi-channel campaigns and link sales and marketing data with platforms and processes to create consistent and coherent customer experiences.
More leads for the same budget with marketing automation
With Microsoft Dynamics 365 Marketing, you can use sophisticated customer segmentation and intuitive drag-and-drop design to plan, implement and monitor personalized marketing campaigns that deliver results. You can use Dynamics 365 Marketing to:
- Get a full overview of your sales and marketing engagement with individual customers
- Be proactive and anticipate your customers’ needs, as well as revealing hidden insights
- Deliver more personalized and engaging customer experiences
- Measure and maximize your marketing ROI
- Sell more, faster and increase customer lifecycle value
- Identify valuable prospects based on dynamic, business-centric market segmentation
- Create compelling customer experiences by combining emails, web content and social engagement
- Rank, track and deliver high-quality leads with a range of ranking models, flexible flows and triggers
- Create a consolidated view of the customer by sharing points of common interest, timelines and actions, and by ranking customers in terms of sales, marketing and service
- Gauge real-time marketing profitability with Power BI dashboards and integrated business intelligence
Shift up a gear with automated campaign development
Design professional marketing materials using over 50 customizable templates, and create and launch campaign flows quickly. You can drag and drop texts, images, videos and forms to create emails and web pages, and preview your material on different devices. You can then extend your campaign flows with virtual events or hold physical events with simple management of registrations, speakers, logistics and attendance – all from a dedicated event portal.
More insight with social media
You can use the most important social channels to build a presence, identify new leads and communicate with existing and potential customers, no matter where they are. Deep LinkedIn integration creates detailed lead profiles, including touchpoints, potential icebreakers based on recent activities, and forecast-based ranking of new customers, so you can plan your next customer care activity. You can also use social listening to monitor brand awareness and brand perception on social media so that you can assess how successful your campaigns are, gather competitor-related information and identify influencers.
Share a comprehensive view of the customer
With Microsoft Dynamics 365 for Marketing you can share one 360-degree view of the customer journey across your organisation.
A shared status on customer information, touchpoints, timelines, actions and lead scoring simplifies lead passing and promotes information sharing between functions. And with integrated sales, marketing and service data on one Azure-based platform, you have a strong foundation for tracking, reporting and business decision-making.
Marketing automation and much more
Microsoft Dynamics 365 Marketing is part of Microsoft Dynamics 365 Customer Engagement (formerly Microsoft Dynamics 365 CRM). The platform includes sales, marketing and service applications.
As Scandinavia’s leading Dynamics 365 partner, DXC has over 35 years of experience of helping our customers turn their customer engagement strategies into reality.
Together, we can define the automated sales and customer engagement solution that best suits your needs, your goals, and your budget. Find out more about how to make the most of your investment in CRM.
Michael Weis
Vice President, Digital Solutions, DXC Denmark
Get in touch with us and tell us how we can transform your company.