Total SE Marketing and Services harmonizes global CRM program
To better serve customers, the company wanted to take full advantage of account synergies by unifying and harmonizing customer relationship management (CRM). To activate the commercial synergies between Total’s subsidiaries, the group implemented a tailored CRM solution based on Salesforce. Total called on DXC Technology to strengthen the project’s governance, augment the core model, support solution deployment and accelerate user adoption.