Customize interactions, uncovering consumer issues and offer a coherent customer experience
Successful healthcare consumer acquisition and retention will be determined by how well organizations utilize technology, analytics, marketing and sales applications, service and support Web apps and portals to gain actionable insight. Healthcare organizations that are effective at consumer targeting can differentiate themselves by customizing interactions, uncovering consumer issues and offering a coherent customer experience.
By using a solution like Health360 Consumer Engagement, you can leverage patients and families to both identify and solve problems. For example, by including them in surveys or inviting them to serve as patient representatives on rapid improvement events, providers can develop an infrastructure that supports partnership and continued feedback from the family or customer perspective with advisory councils and committees.
Proactive engagement and outreach through managed marketing campaigns where your prospects are can put your organization in front of a consumer before they actually need care, increasing the chances for attracting new patients.
Uses of Healthcare360 Consumer Engagement:
- Population Segmentation
- Marketing/Campaign Management
- Care Collaboration
- Integrate Patient and Family
- Portals and Mobile tools
- Service Personalization (VIP)
- EMR, Cloud and Device Integration